Our story




Our Origin Story

We started as a small team and, over seven years, grew to 30 people who all love pen and paper. Back then, we couldn’t find a planner that felt complete—something that connected big goals with the tiny daily steps and still left room to breathe. So we made one for ourselves. It helped us feel calmer, more focused, and more consistent. Friends asked for copies. That little project became Clever Fox Planner.

Our Mission

We believe everyone deserves a planner that truly fits their life—whatever the goal. That's why we’ve grown from one planner to 100+ tools, from weekly and daily formats to budgeting and guided journals. Choose what matches your needs, and switch as life changes. While some brands offer a single template, we design for real variety—so your planner feels personal, not generic.

How We’re Different

  • A gentle, guided system. Thoughtful prompts for goals, habits, and reflections—without pressure or jargon.

  • Space that feels good. Plenty of room for notes, to-dos,  and ideas—clean layouts, no clutter.

  • Designed to last. Thick bleed-resistant pages, lay-flat binding, and sturdy covers made for comfortable daily use.

  • Easy to start. Open to page one and go. Each planner includes a simple step-by-step guide and friendly tips.

Quality & Support

Every print run goes through careful checks—materials, binding, and packaging. And if something isn’t right, our team will make it right, quickly and kindly. We read your feedback, and we keep improving.

We’re glad you’re here. Pick a planner that feels like you, write down your first goal, and let the little wins start adding up.